Floris Hovers (1976) lives and works in Raamsdonk (NL), where he also grew up. After a foundation course in construction engineering and following a study in advertising and presentation techniques, he graduated in 2004 from the Design Academy Eindhoven. In 2006 he founded his own design studio.
The designs of Floris Hovers – furniture, lighting and models – are surprising in their disarming simplicity. Not abstract minimalism, but the final result of a prolonged process of reduction. What remains is the essence – an almost cartoon-like composition of form, construction and colour. Achieved in an interplay between man and machine. Many of his products betray a somewhat naïve, playful approach. ‘My designs must be readable and recognizable’.